Fayçal Baddou is a Partner at Oliver Wyman, based in Paris, where he advises leading consumer, retail, and travel retail companies on growth strategy, transformation and value creation

Fayçal has extensive experience with major travel retail operators across Europe, Asia and the Middle East, covering commercial strategy, new operating models, and operations transformation. His sector expertise also spans Food & Beverage, Wines & Spirits, Beauty, and Luxury.

He has also worked extensively on the implications of evolving travel and tourism flows for consumer demand and commercial development, including the opportunities created by major international events.

Over the years, Fayçal has been closely engaged with the travel retail ecosystem, contributing to industry reports, discussions and working with leading players on the trends and transformations shaping the future of travel, retail, and consumer markets.

Anthony Courchet is the General Manager of International Duty Free Shops (IDFS), Morocco’s pioneering duty free operator. He leads the company’s development across Morocco’s major airports, focusing on retail expansion, innovation, digitalization, and enhancing the traveller experience.

Anthony brings extensive international experience in retail operations, merchandising, business development, and the management of global brands.

Tony Simpson is a Partner and Sport & Entertainment Lead at Oliver Wyman, with more than 25 years of experience advising leading sports organisations, federations, and investment groups.

Tony specialises in the role of private equity in sport as an emerging investment asset class, alongside governance, commercial effectiveness, and sustainable infrastructure development.

A Senior Fellow at the World Economic Forum, Tony has worked extensively with governments and global sports bodies on financing structures that bridge public, private, and institutional capital. As former CEO of a listed sports management and media rights business, he brings direct operational experience to complex, multi-stakeholder sport infrastructure transactions and investment strategies.