Kreol Arakulath is the Executive Director at Kreol Group, a diversified consumer goods conglomerate operating across multiple categories from fashion to food, and across distribution channels including travel retail, modern trade and e-commerce. A second-generation entrepreneur born into the duty-free world, Kreol has experienced the industry from nearly every angle: distributor, retailer, brand owner, logistics partner, marketer, service provider, and investor.

In addition to being joint-venture partner of Avolta, the world’s largest travel retailer, Kreol Travel Retail manages a global portfolio of multi-category distribution and representation, specialized in servicing the channel with a differentiated offering.

Kreol brings the voice of a younger, internet-native generation to an industry often hesitant to evolve. His perspective blends deep respect for the legacy of travel retail with a drive for culturally relevant brand-building. He’s less interested in spoon feeding answers and more focused on whether the industry is asking the right questions in the first place.

PRESENTATION

Loice Muforo is Sales Manager at Scent of Africa, a fine fragrance house based in Ghana. With more than 17 years of experience in the perfume industry, she brings extensive expertise in brand building and market development across the African continent.

Before joining Scent of Africa in August 2024, Loice served as Senior Sales Manager at a leading perfume distribution company, where she worked with an impressive portfolio of renowned brands including Puig, Coty, Chanel, Burberry, Clive Christian, Bvlgari, and Amouage. In that role, she successfully expanded brand visibility and strengthened market presence across diverse African regions.

Throughout her career, Loice has specialized in navigating the unique dynamics of the African fragrance market. She has traveled to more than 30 countries across the continent, forging strategic partnerships, driving growth initiatives, and delivering sustainable results for global luxury brands.

PRESENTATION