Andrew Davis is renowned for helping organisations transform their business development and community activities through digital platforms. As one of the UK’s most prolific and sought-after digital/social media trainers, keynote speakers and consultants, Andrew’s has applied his unique approach to clients in multiple sectors. His high-end strategic workshops and talks show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in digital right now: ‘So What?’
Andrew counts many of the UK’s most prominent corporate names among clients he has worked with, such as KPMG, Ogilvy, Saatchi & Saatchi, Tescos, o2, MTV, Accenture and The Royal Mail. Andrew also sat on the Ofcom Advisory committee for England for 4 years, where he ensured a strong focus on innovation, technology, young people and small businesses.
Andrews digital career spans over 18 years. After working as a chatroom moderator on Pop Idol and Friends Reunited, Andrew served as producer for the digital station BBC Radio 1Xtra. As a Marketing Manager for Myspace.com, he helped launch its UK Marketing and Content division. He founded his consultancy in 2009 that launched with his visionary ‘Social Media Fundamentals’ program was the UK’s first ever social media course, designed to improve numeracy and literacy in borderline GCSE English students.
Samer A. Majali is the founder of Plane Vision, a Bahrain-based consulting firm specializing in corporate strategy and business advice. Prior to this, Samer served as Chief Executive Officer of SaudiGulf Airlines and President of Al Qahtani Aviation and Abdel Hadi Al Qahtani Group from 2013 to 2019.
Previously, Samer served as Chief Executive Officer of Gulf Air from 2009 to 2012 and as President and Chief Executive Officer of Royal Jordanian from 2001 to 2009. From 1989 to 2001 he also held various executive positions with Royal Jordanian in flight operations, corporate planning, information technology and passenger services.
An active member of various international organizations in the aviation industry and beyond, Samer is a Fellow of the Royal Aeronautical Society of the UK and Chartered Engineer of the Engineering Council. He is also a Board Member of the Central Bank of Jordan and a member of the country’s Engineers Association. He has also served as Chairman of IATA’s Board of Governors, of the Gulf Hotel Group, Arab Air Carriers Organization (AACO) and the International Flight Catering Association (IFCA).
Samer received his Master of Science degree from Cranfield Institute of Technology in the UK, where he received the prestigious Lloyds Aviation Economics Prize.
Dr Samar Baqer is a Fullbright scholar and Professor of Marketing at the College of Business Administration at Kuwait University.
Alongside her academic career, Dr Baqer has led major consultancy projects with UNDP-Kuwait, Ministry of Planning, Kuwait National Fund for SME Development, the KFAS Academy (a company under the umbrella of Kuwait Foundation for the Advancement of Sciences), the Communication Committee for New Kuwait, and other private marketing agencies.
She is an experienced public speaker, having been invited to address many international conferences including the International Council for Small Businesses (ICSB) in Egypt and the US, the American University in Bulgaria, the Ministry of Youth in Kuwait, and the Arabnet Conference in Kuwait and Riyadh. Her TED talk as one of the most influential women in the Gulf region in 2018 for TEDxMuscat has received many viewers.
Dr Baqer is a regular volunteer for programmes and events designed to encourage and support young entrepreneurs in the Middle East region, such as The Proteges and the Fikra Program.
Ray Hernan joined Aer Rianta International (ARI) as CEO in August 2018. Prior to joining ARI, Ray held various senior executive roles in public and private companies, mainly in the aviation and retail sectors.
Ray worked as Director of Finance for Ryanair for 10 years during a period of exponential growth for the airline. In 2006 Ray joined the Irish luxury department store chain Brown Thomas and subsequently worked in London for its parent company Selfridges. He returned to Dublin to take up the role of CEO of Arnotts, Ireland’s largest department store, where he successful repositioned the business as a modern and customer-focused business.
Ray is a qualified chartered accountant with a proven track record in applying a dynamic style of leadership coupled with strong commercial acumen.
Lujaina Al Kharusi is the Chief Executive Officer of Envago, a social and e-commerce platform for adventure travel. A native of Oman, Lujaina’s business acumen and passion for entrepreneurship started at the young age of 13 when she helped her family run their business. Lujaina seized the opportunity and developed an eye for customer trends. With such skills, she is more equipped than ever on finding opportunities and bridging gaps in a very competitive market.
Prior to launching Envago, Lujaina founded two companies in retail operations and services, Mennez and Nine. Before launching her own companies, Lujaina spent 13 years in business development at Oman’s biggest telecom companies TRA Oman, Ooredoo and Awasr.
In her spare time, Lujaina is committed to supporting Oman’s youth. She recently launched her website www.lujainasaif.com to mentor young entrepreneurs on how to develop their business today.
In the age of the empowered consumer, everyone is a retail expert. Today’s consumer has more choices than ever for both convenience and inspiration. Great technological leaps forward bring both benefits and problems for businesses today. In this final session, the MEADFA Conference will hear from business and branding expert Professor Samar Baqer of Kuwait University’s Entrepreneurship and Innovation Unit, who will offer her insight on effective branding and how to target young customers in an ever more complex market.
As ever, the MEADFA Conference will update delegates on the issues that the industry must address if it is to safeguard its growth in the Middle East & Africa. Such issues include changes to tax regulations, packaging restrictions, changes to allowances and many more. This session will hear from the associations that are helping to coordinate the industry’s efforts to defend itself. Featuring Middle East and Africa Duty Free Association Board Member Rita Chidiac and European Travel Retail Confederation Secretary General Julie Lassaigne.
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