Vrinda Singh is a self-confessed digital evangelist and travel geek. She is part of Google’s Travel team in the Middle East and North Africa, where she helps the region’s biggest travel companies win new customers and prepare for a digital future. She is especially interested in understanding consumer behaviour in a region that is home to perhaps the world’s youngest and most digitally connected population. She regularly writes for Think With Google, Google’s go-to resource for insights, trends and research in digital marketing.

Prior to joining Google, Vrinda spent more than three years at strategy consulting firm Bain & Company, and went on to work with several Indian start-ups, ranging from online food discovery to public art.

Vrinda holds an MBA from INSEAD, and was also a recipient of the INSEAD Diversity Scholarship.

Joseph Francis Bihag – aka Jobi – is a man who believes in paying his dues, particularly to his work, which he does for 23 hours a day, most days. He calls it the Jobi Method of Advertising, and he has been refining it for the past 20 years.

The Jobi Method has proved to be highly effective and has helped Jobi win awards across every advertising discipline from Digital, Design, Direct, Shopper Marketing to Integrated Advertising.

He has worked with a number of multinational clients like Land Rover, Ford, HP, Citibank, Kit-Kat, Coca-Cola, Colgate-Palmolive, 3M, Harvey Nichols, La Senza, Virgin Atlantic, Gulf News, Warid Telecom and American Garden.

Jobi has managed various agencies throughout his career, among them Y&R, Intermarkets, Labstore and most recently Almost Impossible – a digital innovations company.

Jobi’s work has been honoured at Andy, Cannes Lions, D&AD, One Show, Clio, London International Advertising Awards, New York Festivals, Adfest, Epica, Effie, Dubai Lynx, Cresta, Webby, Graphis and Wolda.

In his free time, Jobi serves as an Advisory Board Member of the Department of Visual Communication at American University of Dubai and occasionally lectures at the top three Visual Communication schools in the United Arab Emirates – American University of Sharjah, Zayed University and the American University of Dubai.

A Norwegian citizen and graduate of the French ESSEC Business School, Dag Rasmussen joined Lagardère Travel Retail in 1988 as International Business and Financial Controller. In 1991 he was promoted to Finance and Organization Director at Press Shop in Brussels, then joined AMP, the Belgian press distribution company of the Group, before becoming its General Manager in 1996.

In 1999 he was appointed Chief Operating Officer of Lagardère Travel Retail. In this capacity he supervised the companies of the Group located in northern and central Europe, and more recently, in the rest of Europe and in North America.

In 2011, he became the Chairman and Chief Executive Officer of Lagardère Travel Retail.